Authority Client Balm Innovations Launches New Product and Expands to East Coast

Friday, Apr 17, 2009

Arkansas Science & Technology Authority client Balm Innovations launched its most recent development, Omnibalm Daily Foot Therapy, in late March to more than 100 drug stores. This nearly doubles the availability of the company’s product line in the US.

The marketing is being funded in part by a Seed Capital Investment from the Authority.

At the product launch on March 24th, Lydia Carson, President and CEO of Balm Innovations, credited Authority support as the reason for the rapid company expansion and product release. “The Authority’s Seed Capital Investment made it possible for Balm Innovations to introduce Omnibalm Skin Relief Cream, a multipurpose topical cream combining an FDA-approved skin protectant with 13% tea tree oil to cool and soothe irritated skin on contact. With the funds we were not only able complete the research and development – including a clinical study resulting in a hypoallergenic claim – but we were also able to scale up for expansion.”

Omnibalm Skin Relief Cream was developed by University of Arkansas for Medical Sciences (UAMS) pharmaceutical researcher Dr. Bill Gurley and combines an FDA approved skin protectant with effective moisturizers and 13 percent of the highest quality tea tree oil available.

Balm Innovations Daily Foot Therapy will now be available at all 102 Carolina-based Kerr Drug stores, nearly doubling its current in-store availability. Daily Foot Therapy is a cream for general and diabetic foot care that received national recognition as a “Small Chain Niche Pick” and a “Key Special Niche Product” in the respected Chain Drug Review’s Second Annual Niche Products Report.

Both Skin Relief and Daily Foot Therapy are available at USA Drug, Super D, Drug Warehouse, May’s Drug, Med-X Drug and Ike’s stores in Arkansas, Oklahoma, Tennessee, Mississippi and Missouri and online at Omnibalm.com. For more information on Balm Innovations or Omnibalm creams, visit Omnibalm.com or contact call 1-888-99-OMNIBALM (1-888-996-6642).